Buying the perfect domain name for your business or service can be a formidable task. If you’ve searched at GoDaddy, or any other domain name registrar, you’ve likely noticed that the domains you are looking for have already been registered.
Don’t give up hope because the name you want is gone! And don’t go registering a crappy domain name just because it’s available. There are plenty of great .com domain names out there, you just have to know where to find them and what to look for.
Always remember this – a great domain name gives you a seat at the table whether you belong there or not – there is no better way to describe why you should buy the best domain name possible. A great domain is one of the best investments you can make in your business.
Build Your Brand or Buy a Generic Exact Match Domain Name
I’ll give you an example. You own a bar and want to buy some new beer glasses with your logo on them. You do a Google search for customized pint glasses and glance over the top ten results. Guess what? I guarantee that you will click on PintGlasses.com while making your search. Why? Because you know exactly what you’re going to get there and it’s exactly what you’re shopping for.
The domain name PintGlasses.com conveys trust to the buyer. It doesn’t matter if the company that runs PintGlasses.com is the market leader, has the best price or the best customer service – they got your lead because their domain name fits the exact description of what you’re looking for.
Herein lies the power of the Internet. PintGlasses.com has the opportunity to get your business because of a great generic exact match domain name. It doesn’t matter if PintGlasses.com is a huge billion dollar corporation or a one man show, the domain name gets its owner a seat at the table no matter how big or small the company happens to be.
Online marketers talk about how branding is more important than generic exact match keyword domains. Of course, there are definite benefits of having your own brand. However, it costs lots of money and a long time to build a brand.
Why not buy the exact match domain and go straight to the front of the line! Using our example above, can you name one beer pint glass manufacturer or beer pint glass retailer brand on the market today? I didn’t think so.
Use an EMD and a Brandable Together to Build Your Business
There are thousands of niche consumer industries where generic exact match keyword domains are a much better choice for entrepreneurs just starting out. I’m definitely not saying brandables are bad, just that it can be difficult building a brand from scratch in the beginning.
In a perfect world, I would use an EMD to build my brand – make the EMD interchangeable with my brand – and focus on using both as a complement to each other. Have the two domains work together to make you the authority in your niche.
If you need help to buy a domain name for your business or service, don’t hesitate to contact WURDD – we can help. There is a ton of free information at your fingertips in the links to the right or just shoot us a message.
We love domain names and love researching domain names, if you have questions about domains please give us a shout, we can show you how to buy the perfect domain name for your business.