WURDD is a web log about investing in and developing domain names. I started WURDD as a journal to help me remember my ideas and things I do during the week.

WURDD is for me because I am forgetful these days, but it’s also for the domainers. I’ve been doing this all on my own for a while. Maybe I can give back a little to those who have given me so much.

WURDD is also for my wife and our kids and families, who no matter how hard I try to explain, have no idea what I do for a living. They really think that I’m unemployed and sit in front of the computer all day and night. Heck, some folks think that I’m a bookie and are always asking me what the line is on various football games. 🙂

WURDD.com is only a pup – born in early February, 2017.

Investing in .COM Domain Names

You will find that WURDD is devoted to investing in .com domain names – mainly generic EMD .com domains, various niche .com domain names and investment grade .com domain names.

When viewing, I hope to help you understand a little more about how business, finance, marketing and economics relate to domain names and websites.

Different Uses of Domains in Mississippi and NOLA

I often post about the interesting uses of domains in my neck of the woods – the Mississippi Gulf Coast and New Orleans. I love New Orleans and Louisiana inspired domains. I love to see what types of domain names are used on the Coast and in NOLA.


You’ll see a lot of beer on WURDD. I spent my early life in beer. I love beer. I love to talk about beer from the old days. I still dream beer and I will always dream beer. People give me strange looks when I’m talking about beer because it comes from an angle they are not in the least bit familiar.

I perk up when I hear about a good old American lager – you know, real beer dreamed up and brewed by real craftsmen over a century ago. I go to sleep if I have to hear about the virtues of super intensely-hopped IPAs, zinfandel-infused milk stouts and the fruity beer of the month club.

The Long Tail

The Long Tail will drive more wealth than any natural resource or discovery in our history. Humans buy stuff. The Long Tail is how you find stuff. Amazon gets it, Google gets it, Apple gets it, Netflix kind of gets it if they could just get a decent search engine – Instantwatcher takes care of that, though. I talk about the Long Tail often in my posts.

My Monthly Domain Purchases

One of my favorite topics is disclosing the domain names that I buy each month and where, when and how I buy them. I even serve up some great branding ideas for online businesses that I dream up every now and then.

My Niches

The different niches that can be found when investing in domain names abound. I discuss some of my favorites like generics, brandables, soap, beer, Cajun/Creole/NOLA words and Geos.

Tools and Resources I Use

In time you’ll discover a wealth of tools and resources to help make informed decisions when buying domains, instead of just shooting from the hip. You will not become an expert in this business quickly no matter what you do and God knows I’m not one either. It takes a lot of time to learn and listen, hard work to understand and the business can change on you in an instant.

About Me

I am Mississippi born and raised. Right now I live in the Pass on the Gulf Coast. You can see me jogging from downtown and past the Dixie White House on Scenic Drive every day of the week. You won’t find a better view in Mississippi, except maybe in Vicksburg.

I spent a lifetime in the beer business and now I am out of the beer business. I have a love/hate relationship with beer. I hate that I ever loved it so much, but I also love that I hated it so much – making it very easy to walk away from.

You find lots of beer in WURDD because it is imprinted into my brain. You find lots of domain name research in WURDD because I want to learn more about domaining. I’m a facts and figures guy. You know, those trivial tidbits of knowledge that no one really seems to care about, but I do.

After beer, I wanted to find something that I could do all on my own. No employees, no suppliers, no bosses, no customers, nobody. Just me. So, I went back to school finished my undergraduate degree and completed my MBA in 2012. I’ve been on my own ever since. I’m not going to lie I struggle to make ends meet every day, but for now I do it all on my terms, and God willing I’ll keep it going on my own terms.

About WURDD.com

There is nothing special about the domain name WURDD.com. I bought it at the height of the Chinese Domain Craze of 2015 and use it only because it’s short and sweet.

Believe me, there was no way to get Word.com or Wurd.com, so I settled for something catchy – and WURDD.com fit the bill perfectly.

WURDD.com is not an EMD, nor does it pass the radio test. It’s barely even a brandable. It was hand registered by me in 2015 and has absolutely no investment value whatsoever, just a fun and easy to remember domain name. I like it, that’s why I use it.